Someone asks for a quote. You reply once. Then the week gets busy. They go quiet — not because they chose a competitor yet, but because nobody asked again.
What changes
Every open lead gets a defined sequence until they book, buy, or opt out.
No-shows get a rebook path without someone remembering to chase them.
You own the contact list and messaging accounts. THP builds and operates the sequences.
How it works
1
Sort the buckets
New lead, quoted, no-show, finished job, cold — each bucket gets a purpose and a stop rule.
2
Write the touches
SMS and email steps use plain language, your offer, and real calendar links — not generic drip filler.
3
Wire exit conditions
Booked, replied, or unsubscribed stops the sequence. Humans see every touch in the CRM.
The quote that cooled off
You sent the estimate Tuesday. They said they would decide by Friday. Friday became next week. Nobody nudged. By the time you remembered, they had signed with the company that checked in twice. Follow-up automation is the check-in that happens whether your week exploded or not.
What one-and-done follow-up costs
Pull last quarter’s “sent quote / no decision” list. Even a low close rate on that pile is real money left on the table — not because the quote was wrong, but because silence felt like disinterest on their side. Automation does not close for you. It keeps you present until a human decision happens.
Edge cases we plan for
Someone replies “call me Thursday” → sequence pauses or retimes; it does not keep pinging over a promised call.
Two jobs, two phone numbers in the house → we match on the CRM contact, not a brittle single field.
Seasonal businesses → nurture can idle in the off months without deleting the relationship.
Strict SMS consent → we only text numbers that opted in the right way; email can carry the rest.
What's included
New-lead follow-up
A first wave that keeps going after the first reply — timed, owned, logged.
No-show rescue
Missed appointments trigger a rebook sequence instead of a silent calendar hole.
Nurture for not-now
Quoted but not ready stays warm without daily manual check-ins.
Stop rules that respect people
Opt-outs and "not interested" end the sequence cleanly. Consent stays intact.
Next step
Want to see a sequence on your real buckets?
Thirty minutes. We sort new, quoted, and no-show — then show what automation would carry.
PROOF NEEDED: real testimonial (permission required)
Questions
Will this spam my customers?+
No. Sequences are short, purposeful, and stop on reply, book, or opt-out. We write like a busy owner — not a blast machine.
Who owns the contact list and message history?+
You own your phone number, domain, ad accounts, Google Business Profile, and contact database. THP operates the follow-up system and retains the build IP. Your list is yours.
Can my team take over a conversation mid-sequence?+
Yes. When a human replies, automation steps aside for that thread so you are not talking over yourself.
Do I need speed-to-lead first?+
Follow-up without fast first response still helps — but the best results stack both. We will say so on the audit if the first touch is the bigger leak.