Ad accounts optimize for cheap clicks and form fills. Your business needs booked jobs. When those two goals diverge, spend climbs and the calendar stays thin.
What changes
Campaigns aimed at inquiries your system can catch and book.
Reporting tied to CRM outcomes — not click vanity alone.
You own the ad accounts. THP operates the campaigns inside them.
How it works
1
Set the outcome
We agree what a good inquiry is and how it must land in your CRM before spend scales.
2
Build and launch
Offers, audiences, and landing paths get built for booking — then launched with tracking that survives the click.
3
Optimize to jobs
We cut what fails to produce downstream outcomes, not what merely looks expensive on CPC.
The cheap click that never booked
The dashboard celebrated a low cost per lead. Ops never met that lead. Form filled at 9:12 p.m. First human touch at noon next day. By then the job was gone. Paid ads management here means we refuse to call that a win — even when the platform badge turns green.
What optimizing to the wrong metric costs
If you scale spend against form fills while booking rate falls, you are paying more to lose the same jobs faster. Flip it: measure booked jobs (or sales-qualified appointments) per dollar. Channels that look “expensive” on CPC sometimes win on calendar. Channels that look cheap sometimes fund the leak. The arithmetic only shows up when CRM outcomes sit next to spend.
Edge cases we plan for
Small geographies → we expect higher CPCs and plan volume honestly.
Call-heavy offers → click-to-call and call tracking are first-class, not an afterthought.
Creative fatigue → refresh cadence is part of management, not a surprise invoice.
Lead delivery vs account management → if you want THP-owned lead supply instead, that is a different product (Lead Delivery) with different ownership.
What's included
Meta and/or Google management
Platform mix based on where your buyers actually are — not a default bundle.
Landing path that captures
Ads point at pages and forms wired to speed-to-lead — not orphan thank-you screens.
CRM-aware tracking
Source fields and UTMs that still mean something after the lead becomes a job.
Regular optimization passes
Creative, audience, and budget changes driven by outcomes you can see.
Next step
Want ads judged by the calendar?
Thirty minutes. We look at how you measure campaigns today — then what "booked job" tracking would require.
PROOF NEEDED: real testimonial (permission required)
Questions
Do you guarantee a cost per lead?+
No universal guarantee. We set targets after seeing your market and offer, then manage toward booked outcomes — not a vanity CPL promise.
Who owns the ad accounts?+
You own your ad accounts, pixel/tag foundations we place for you, domain, and CRM data. THP operates campaign strategy and execution inside your accounts.
What if my response system is leaky?+
We will say so. Pouring paid traffic into a slow first-touch path wastes money. Systems work first is sometimes the honest recommendation.
How is pricing structured?+
Quoted per business after a call — management scope and media budget are separate conversations. We do not publish a universal price list.