Ads dashboards show clicks. The CRM shows jobs. Nobody can connect them without a weekend in spreadsheets — so budget decisions are guesses dressed as meetings.
What changes
A clear view from source → inquiry → booked job (and where it died).
Spend and outcomes in one conversation — not two tabs that disagree.
You own the underlying accounts and data. THP builds and maintains the reporting layer.
How it works
1
Agree on the definitions
What counts as a lead, a qualified lead, a booked job — written before charts get pretty.
2
Connect the sources
CRM stages, ad platforms, and forms feed one reporting path with consistent UTM and source fields.
3
Review on a cadence
A simple recurring view you can actually use in a thirty-minute budget call.
The meeting with two truths
Ads say the campaign is working. Ops says the calendar is empty. Both open a laptop. Neither can prove the other wrong without exporting CSV files and arguing about dates. Reporting & attribution is the shared scoreboard — imperfect, but one.
What blind spend costs
If a channel produces inquiries that never book because response is slow, more spend makes the leak louder. If a quiet channel produces booked jobs, starving it to “optimize CPC” is self-harm. Without source-to-job visibility you will fund the wrong fix. Even a rough monthly picture beats another quarter of confident guessing.
Edge cases we plan for
Call-only businesses → we track call sources as carefully as forms, not as an afterthought.
Shared household phones → attribution stays directional; we do not pretend every call is a unique cookie.
Offline jobs from referrals → a clean “referral” source beats stuffing them into Paid.
Multiple offers on one account → we report by campaign and offer, not one blended vanity number.
What's included
Source-to-job visibility
Which channels produce booked work — not just form fills.
Leak reporting
Where inquiries stall: no response, no show, lost quote — so you fix process, not only ads.
Shared definitions
Metrics mean the same thing to marketing and operations.
Owner-readable views
Built for decisions, not for analysts who love pivot tables.
Next step
Want one view both sides can trust?
Thirty minutes. We compare how you count leads today — then show what attribution would need.
PROOF NEEDED: real testimonial (permission required)
Questions
Will this tell me exact ROI to the penny?+
It will get you honest enough to decide. Multi-touch reality is messy; we still beat "the Facebook number vs the CRM number" arguments.
Who owns the data and ad accounts?+
You own your ad accounts, CRM, phone number, domain, Google Business Profile, and contact database. THP builds the reporting layer and retains that build IP.
Do I need perfect tracking first?+
We start with what you have and tighten source fields as we go. Waiting for perfect tracking is how reporting never ships.
Is this a custom BI project?+
Usually no. We prefer durable, simple views over a fragile dashboard museum.