Most visitors leave. Most quote-not-now leads go quiet. Without a second chance in front of them, you pay again to find strangers while warm attention cools.
What changes
People who saw you once keep seeing a clear next step.
Audiences stay segmented — visitors, form starters, quoted-not-booked — not one blunt blast.
You own the ad accounts and audiences. THP operates the retargeting system.
How it works
1
Install the memory
Pixels, tags, and CRM lists that can legally and technically build audiences.
2
Segment the warm
Different messages for window-shoppers vs people who already requested a quote.
3
Cap and convert
Frequency caps, clear CTAs, and paths back into speed-to-lead — not endless nagging.
They almost booked
They read the service page twice. They opened the quote email. Life interrupted. Without retargeting, you disappear until they search again — and then every competitor is in the results. Retargeting is the reminder with a calendar link, not a vague logo floating in their feed forever.
What losing warm attention costs
Prospecting finds strangers. Retargeting works people who already raised a hand somehow — visit, click, quote request. The cost to re-engage them is usually lower than buying a brand-new stranger. If your site has meaningful traffic or your CRM has quote-not-now volume, ignoring that warmth is a quiet monthly tax.
Edge cases we plan for
Tiny audience pools → we keep expectations honest or wait until volume exists.
Customer exclusion → recent buyers and open jobs get suppressed where platforms allow.
Privacy and consent changes → we follow platform rules; CRM list use stays permission-aware.
Creative that “worked once” → we refresh before fatigue turns reminders into irritation.
What's included
Site visitor retargeting
Stay visible after they leave — with an offer that matches what they viewed.
CRM-based audiences
Quoted, no-show, or nurture lists where platform policy and consent allow.
Creative that earns the second look
Short, specific reminders — not the same brand billboard forever.
Guardrails
Frequency caps and exclusions so customers mid-job are not hunted around the internet.
Next step
Want a second chance at the people who already saw you?
Thirty minutes. We check your traffic and CRM lists — then say whether retargeting has enough fuel.