Buying more leads into a leaky response path just burns spend. Shared leads sold as exclusive, fuzzy qualification, and no replacement policy are how trust breaks in this category.
What changes
Written qualification criteria before launch — so "lead" means the same thing to both of us.
Exclusivity (exclusive vs shared) stated in plain language before spend starts.
Leads land in the CRM and follow-up path — not a spreadsheet and a prayer.
How it works
1
Define qualification
Geography, service type, urgency, budget signals, and anything else that defines a good job for your business — written before campaigns run.
2
Choose the model
Per qualified lead, per booked appointment, or hybrid with a base. Exclusivity and replacement rules go in the agreement first.
3
Deliver into the system
Inquiries land in the same CRM and follow-up engine we deploy for systems work — so speed-to-lead is not optional.
The lead that was never yours alone
You paid for a “hot” lead. So did two other companies. Everyone called. The prospect felt hunted. You felt played. Lead Delivery here starts with a boring sentence in the agreement: exclusive or shared — said out loud before the first dollar moves.
What fuzzy qualification costs
If “lead” means something different to the seller and the buyer, every dispute is predictable. Count how many leads last month were wrong geography, wrong service, or no intent. That percentage times what you paid is the cost of fuzzy definitions. Written criteria and a replacement policy are how that percentage becomes a managed risk instead of a monthly argument.
What you are buying — and what you are not
You are buying qualified output into your pipeline. THP owns the campaigns, landing pages, and lead source for this product. You do not own those ad accounts or pages. If you want account ownership and management inside your own Meta/Google accounts, that is Paid Ads Management — a different product on purpose.
Edge cases we plan for
Your response system is slow → we may refuse to scale delivery until speed-to-lead exists. More leads into silence helps no one.
Seasonal spikes → volume plans and qualification stay explicit so “busy month” does not quietly rewrite the definition of a lead.
Hybrid pricing → fits when volume swings hard (seasonal peaks, campaign bursts) and pure per-lead pricing would whip the month around for both sides. Base plus performance only when both understand the math.
Pilots are available when they reduce risk for both sides — a defined test window with defined volume, not a permanent discounted rate.
What's included
Written qualification
Criteria on paper before launch. Volume without fit is not the product.
Model clarity
Per qualified lead, per booked appointment, or hybrid — chosen up front.
Exclusivity stated
Exclusive or shared, in plain language, before money moves.
Replacement terms
What happens when a lead misses the agreed standard — written before launch.
Next step
Not sure system, leads, or both?
Thirty minutes. We decide together whether you need the system first, the lead feed, or both — with exclusivity and pricing in writing before money moves.
PROOF NEEDED: real testimonial (permission required)
Questions
What models do you offer?+
Per qualified lead, per booked appointment, or a hybrid with a base. We pick the structure that matches how you sell — and write it into the agreement before spend starts.
Exclusive or shared?+
We state which you are buying. Exclusive leads cost more and go to one buyer; shared leads are cheaper and may be sold to multiple buyers. No fine-print surprises.
Who owns the campaigns and lead source?+
THP owns the campaigns, landing pages, and lead source. You are buying output delivered into your pipeline — not ownership of the ad accounts or pages we run for delivery.
What if a lead does not meet the criteria?+
If a lead misses the written qualification standard, you flag it, we review it against the criteria, and it's replaced or credited per the agreement. The dispute process is in writing before launch.
Do you publish pricing?+
No. Pricing is quoted per business after a call. We will discuss structure openly; we will not post a universal number that pretends every market is identical.