Qualified appointment
A confirmed meeting with a decision-maker about a commercial property. If any of those three is missing, it is not an appointment.
Someone has to sit on outbound. It does not have to be you.
Owners who cannot dial all week pick a capacity model: hire, buy sets, or partner. The product still has to be an exclusive commercial appointment.
Commercial roofing owners who cannot sit on outbound all week usually pick one of three capacity models: hire an SDR, buy pay-per-appointment sets, or partner with a firm that funds the set and bills after collection. The right choice depends on who holds no-close risk and whether the meeting is exclusive and commercial.
Why commercial outbound stalls on the owner
The person who can close a six-figure recover is usually also the person who was supposed to prospect. That is a calendar problem, not a “we need more leads” problem. Shared residential portals do not fix it — they add bids. See vs Angi.
In-house SDR: what you buy and still have to manage
You buy a seat, a list process, a talk track, and a manager. You still own no-shows, ramp, and whether “appointment” means a real decision-maker. We do not publish SDR wages or THP headcount. If a recruiter quotes a number, treat it as theirs.
Outsourced setters: what “appointment” must mean in the contract
Write down: commercial only, exclusive or not, who confirmed authority, when you owe money, and what happens when they no-show. Invoice timing is compared on pay-per-appointment vs pay when you close — this page does not repeat that table.
Back-end partnership versus retainer versus PPA
A retainer buys access to a team whether they set or not. PPA buys the set. A back-end partnership, if you qualify, funds the set and recovers after you collect. Typical partnership terms are confirmed after qualification. How the set is produced — parcel, aerial, live qualify — is how appointments get set.
Seasonal capacity in hail markets
Hail-active Midwest and Plains seasons bunch work. An in-house seat that is quiet in February and underwater in June is a staffing problem. One geo hub — not city pages — is markets.
Three ways to fill a commercial calendar
Swipe sideways to see every column.
| Model | You manage | You pay when | Fits when |
|---|---|---|---|
| In-house SDR | Hiring, list, talk track, quality | Every payroll, set or not | You have volume and a manager |
| Pay-per-appointment | Vendor QA and no-show terms | Usually when the meeting is set | You want to buy sets and keep no-close risk |
| Back-end partnership (if you qualify) | Showing up and closing | After close and collection | You want the setter to fund the work |
Not a recommendation that one model is cheaper. THP does not publish fees, wages, or set counts.
Keep reading
- How a set is produced
Property identification and live qualification — not org design.
- When the invoice fires
PPA versus pay after collect, with public vendor cites.
Want THP to review qualification?
Apply with license and the states you actually cover. No cost to apply.